▸0:00 Introduction to AI and Distribution

Today we're going to talk about how you can build anything with AI, but people need to figure out distribution. How do you actually get customers to the thing that you're vibe coding? I believe that the wealthiest people will be marketers over the next ten years. Every YouTube tutorial is telling you how to vibe code. By the end of this episode, you're going to have seven straightforward things that you can do this week—frameworks, ideas, alpha that's working right now—so that you can actually build a software company, a SaaS, an agent company that gets customers. I'm going to explain how to do it. By the end of this, you're going to get your creative juices flowing.

▸1:08 The Shift in Silicon Valley

I believe that there's a great flip happening. I moved to Silicon Valley in 2014, and when I moved, it was all about engineers as number one. I studied computer science in university because I thought engineers were at the top of the hierarchy. Then it became product, and marketing was at the bottom, literally the laughingstock of Silicon Valley. Now, I believe that because of AI, distribution is key. People who understand distribution and how to get customers are at the top of the list, followed by product people and then developers. This is significant because not many people understand distribution, brand, advertising, or content. If you understand it, you have an unfair advantage. There are 200,000 new vibe coding projects being created every day on platforms like Lovable, but how many people are actually seeing those products? Probably not a lot.

▸3:06 The Importance of Distribution

The big trap that a lot of founders and builders fall into is they vibe code something, and once they've built the product, they try marketing it, but it's just silence. They end up building more features and launching again, only to face more silence. They think that if they build a really good product, people will come, but they don't. Smart builders start with distribution. They grow an audience of maybe a thousand people, ask that audience what they need, and then build it quickly. When they launch it to a warm audience, they iterate with real users and start making money. It's distribution first, product second. Peter Levels, for example, has tweeted 125,000 times in the last eight years. He's put in the consistency and work to build that audience and has been iterating with users.

▸4:21 Strategy 1: Using MCP Servers

Strategy one is about using an MCP server as your sales team. An MCP server can be thought of as an app. For example, plugins in OpenAI use the MCP protocol. You can build an MCP server that answers a specific question your product addresses. When a user asks an AI, it discovers your MCP server, and the AI returns your product, providing value to the user. This means zero customer acquisition cost. Friends of mine have successfully implemented this in various sectors, achieving significant installations without any ad spend. Building an MCP server in 2026 is akin to building for mobile in 2010—there are many opportunities.

▸6:48 Strategy 2: Programmatic SEO

Strategy two is programmatic SEO. This involves creating 10,000 SEO pages in 48 hours. Start by identifying a keyword pattern, such as 'best X for Y.' Use datasets to scrape clean structured data. Then, create a page template and generate AI content for those pages. While it may seem daunting, if you create 10,000 pages and each gets just 30 visits a month, that could lead to 300,000 monthly visitors. If you convert at 2%, that’s 6,000 conversions a month. The key is to build a lot of pages, get good at creating AI content, and rinse and repeat.

▸10:10 Strategy 3: Free Tools for Marketing

Strategy three involves creating a free tool as a top-of-the-funnel marketing strategy. For example, Ahrefs has a backlink checker that gives users a taste of their full product. The steps include building a free tool that provides instant value, capturing user data, encouraging users to share their scores, and ultimately upselling to a paid product. With cloud code, you can now build a free tool quickly, making it easier to market your product.

▸13:03 Strategy 4: Answer Engine Optimization

Strategy four is answer engine optimization. The goal is to be the source that AI cites. Traditional SEO is declining, and zero-click searches are growing. If AEO in 2026 is where SEO was in 2010, first movers will own these niches for years. To start, Google the top 20 questions your customers ask, write clear and structured answers, add schema markup, and publish on a domain with authority. Monitor your citations in AI tools to ensure you're being seen.

▸15:52 Strategy 5: Creating Shareable Outputs

Strategy five is about making your product outputs sharable. Think about what your users want to brag about and create beautiful, shareable artifacts. Examples include Spotify's year-end wrapped or GitHub's contribution graph. To get started, identify the output or milestone your user would screenshot and share, make it visually appealing, and add a share button that pre-fills a post with the artifact.

▸19:00 Strategy 6: Acquiring a Newsletter

Strategy six involves acquiring a niche newsletter instead of building an audience from scratch. You can buy a newsletter with 5,000 to 50,000 subscribers for a fair price. This gives you immediate access to a trusted audience. Start by looking for newsletters in your niche, reaching out to owners, and making an offer. This approach provides a direct channel to your audience, which is more stable than social media.

▸21:45 Strategy 7: AI Content Repurposing

The final strategy is building an AI content repurposing engine. Create one pillar piece of content, such as a podcast or blog post, and use AI to turn it into multiple formats—tweets, LinkedIn posts, short videos, and more. Start by recording a 30-minute piece of content, then transcribe it and repurpose it across platforms. If you do this consistently, you will have more content than your competitors in just a few months.

▸25:17 Conclusion and Call to Action

These are the seven growth strategies I believe are essential for anyone looking to build a business and attract customers. Distribution is the new moat. I've given you seven distribution weapons: MCP servers, programmatic SEO, free tools, answer engine optimization, viral artifacts, acquiring newsletters, and AI repurposing. Pick two of them and start this week. I want to see you get customers, make money, and grow from there. If you find this interesting, let me know, and I can share more strategies in the future.